Luca Schreiner on the Closing Gap Between Pop and EDM [Exclusive Interview]

Luca Schreiner on the Closing Gap Between Pop and EDM

9/15/2019

In previous interviews, you mentioned how you grew up in a musical household, stating that your dad was involved in the business. What was some of the advice he passed along to you when you expressed an interest to join the industry?
One of the biggest pieces of advice my dad always gave me is to never give up. No matter if a single or a remix is sometimes not working as expected, continue working on new music and sooner or later, your music will find its way to the people. I'm really happy to have someone this experienced in music business next to me. He also sometimes shows me records from back in the day which gives me some ideas for a possible rework or cover, which is always great - Love these sessions with my dad.

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A post shared by Luca Schreiner | DJ & Producer (@luca.schreiner) on Sep 13, 2019 at 8:27am PDT

What can you tell us about the making of your latest track, "Tomorrow," which was just released?
Working on "Tomorrow" was so much fun, since it was a little more "Pop" than the other projects I usually work on. The song is really driven by its vocals. At first, we had some difficulties finding the right singer for it though. We tried recording the song with different singers, but I didn't work out the way I wanted it to sound until I had the idea of sending it to Adam Turley. I know Adam for quite some time now and we always wanted to get a song out together. I've sent him the idea of "Tomorrow" and he absolutely loved it. After hearing the first demo of him singing on the track, I knew he'd be the right one for this song. He absolutely nailed it and I'm so happy to have this track out together with him.

We also hear your video just dropped, tell us about the idea for that? Do you feel that videos are still important and relevant for artists, and what are your reasons?
Shooting the music video for "Tomorrow" was so fun! We shot the video near Lake Como in Italy and had some amazing four days. Unfortunately, the weather wasn't that nice so we've had a tight schedule to shoot the video in-between the times when it wasn't raining. In the end it worked out brilliantly and the people on set were great, which was one of the reasons why we were able to shoot all scenes so quick. I think having a visual component to your song to show your fans your idea of the song, is a great thing. I was a kid growing up to MTV, so having a music video to your own song is still something special to me.

The business of remixing is certainly an important part of the continued success of electronic dance music. You've talked about how you enjoy listening to pop music in your free time and have a flourishing career with many official, high-profile remixes under your belt. What do you believe bridges the gap for a listener who enjoys top 40 hits and converts them into someone who enjoys house music?
I think nowadays it's hard to assign songs on the radio to a specific genre. To me, pop music has become a crossover of all kinds of genres. People are more open-minded than ever and I feel like every genre can get commercially successful. If you look at HUGEL or FISHER, these are great examples of artists that haven't changed their musical styles but still celebrate commercial success because people love to hear music that's new and different. So I think nowadays, there are no real musical gaps for listeners.

Your live sets have notably higher energy than some of the remixes and originals that you've released. Do you ever expect to delve deeper into the harder styles of EDM?

When playing on festivals and club gigs, I feel like people come to see and hear different versions of the music they are normally listening to when they are home or in their car. To me, I want to give people a different experience in my live shows compared to what they can normally listen to on my Spotify or Apple Music profile while still trying to keep the general vibe of my music, just in a different version. I don't want to set borders for myself, since I just love working on all different styles of music, but I wouldn't say I'd dive into more harder styles of house and EDM in terms of my production style, since I just love the work with vocals and melodies.

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THANK YOU @tropical_beach_festival â–¡â–¡â–¡

A post shared by Luca Schreiner | DJ & Producer (@luca.schreiner) on Jun 28, 2019 at 1:16pm PDT

Can you give a few time-management tips as someone who makes a living in the creative industry?
I think what's really important to stay inspired is to get out and spend time with people. Another thing I love to do to get inspired is to jump in the car and just listen to some radio music. There's so much great music out there and while listening to the radio, you'll just open your musical mind for new styles and genres which are still commercially viable in a way, since they're getting played on the radio.

Is there anything you can share about upcoming releases, tours, or business ventures?
2019 is fully dedicated to new original "Luca Schreiner" music. I've been busy in the studio like never before and I'm sitting on so many new tracks that are just about get released very soon. After having released so many remixes the past few years, it's just a great feeling to finally have so much new original music coming up.