In the past year or so, you've made big room, groove, future bass, and even pop. However, that can potentially make branding a bit difficult. What do you want people to think of when they see a new track from SWACQ?
First of all, thank you for having me! I don't let any genre go untouched because I love music not genres. It might be more difficult to brand, but it also gives me a lot of credits and opportunities. Music is changing and evolving so fast; if you're only good in one genre, you will be forgotten over time. Look at all these huge artists like Skrillex, David Guetta , DJ Snake, or Tiesto, they all have so many different styles.
I want people to be surprised when they listen to a SWACQ song. I believe it's more powerful to give them that unexpected feeling instead of giving them something where they think, "Oh it will probably be something like the other tracks again."
Your first release as SWACQ was a remix of the Black Eyed Peas "Pump It" which was a massive hit from the start. What planning went into that release and what sort of work went on behind the scenes to start your career off with such a bang?
The promotion that went into this remix was something that anyone could have done. I started to reach out to Chill Planet, which is a Soundcloud channel that is promoting upcoming artists at the time, and asked them if they want to post my remix on their profile. After a few days they got back to me saying they loved the remix and definitely wanted to give it a push! From there, I just sent a shit load of emails to DJs and did the needed promotion through social media.
After two weeks, my remix got picked up by a huge Youtube channel with over six million subscribers called TrapMusicHDTV and DJs like Tiesto, Ephwurd, and Apashe who started to play it at their shows! That's when the remix got really out there!
You recently made a post on your Facebook page sharing a moment where you met will.i.am from the Black Eyed Peas. Tell us how that came together after all this time!
Well actually, Tiesto helped me promote my "Pump It" remix further by sending it to will.i.am, but we never really got a response on that. Fast forward to today, after roughly 2 years, I got a tweet from someone saying The Black Eyed Peas was using my remix in their new Master Of The Sun Tour! So I checked the video and I jumped out of bed so fast and was hopping around my room like a happy kid! I mean, you start with remix of a band you have always been fan of, and now they're using your remix! That's just incredible!
Tell us about the making of "Rave Alert" with Justin Mylo and the insane amount of hype building up to the track's release.
I started to get in touch with Justin Mylo after he supported my track "Guerilla". After we had chatted a few times, we got to that inevitable, "Collab Bro?" We got into the studio and started working to combine my festival banger style with Justin's future house style into a cohesive track. The result was a hard, big room track that was still groovy and danceable at the same time! We were both really happy with the final product and started to look for its home.
While scanning your Instagram page, I found that you are one of the few EDM artists I've come across that has done brand deals! What is your opinion on producers and DJs turning into influencers in the near future and why do you think more of them aren't doing influencer work now?
Interesting question! I think a lot of DJs or artists with a big fanbase are already influencers by definition. An influencer is nothing more than someone with an engaged audience for whatever type of content you're putting out. All we're doing is living our lives and showing it to our fanbase. I think nowadays a lot more artists are realizing this potential and are making influencer deals for themselves. It's part of being an artist in today's era. For the upcoming content like videos, posts, and story posts, I will be working with more brands thus being an producer, artist, and influencer all at once.
A huge thank you to SWACQ for taking the time to answer our questions! Go and follow him on social media for all the latest releases and updates!
Chris W. Lao
DJ, Writer, and Student.
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