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KAWAR Recaps United 2018 and Looks Ahead to the Future of the Project

1/26/2019

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United is a charity album series run by Gabriele Mirabile, also known as KAWAR. This past year, he brought 26 artists together for a 17 track multi-genre album which is available now.  Some of the artists that appear on the album include past interviewees Foxa, High 'n' Rich, and TNO. Other names include 98.20.11, MorganJ, Faderx, Magnus, RMCM, Boothed, and Rudedeejay. 
Tell us about yourself and what you've done leading up to the United Project. 
I'm a twenty year old Italian producer, my real name is Gabriele but I'm better known in the scene as KAWAR. My goal has always been to help others by trying to bring some innovation to the music industry. I started producing when I was only twelve years old. What I remember most from the beginning is that no one was willing to help me. Many people preferred to criticize me or even offend just because I was new. I decided that I would become that helpful figure to others whenever I got more experience. I started with groups dedicated to emerging producers and tried to give them the possibilities I didn't have. In August 2018, I expanded the target of my mission to the people who need it most. I decided to start United, the idea was to connect emerging producers with established producers in the scene for the composition of an album and then donating all proceeds to UNICEF.

Where did you come up with the idea to release a charity album? 
One afternoon in August, I saw a friend's post on Facebook with the classic formula of someone asking for donations to charity for their birthday. This time, I immediately wanted to do a charity campaign too, but to associate it with what I love most: music. What pushed me to work on this project was the desire to help others and the desire to show that music can also be used to change the world. I wanted to do something that is not focused on me but on others. The thought of being able to donate to the those in the most need while also helping emerging producers by bringing them into contact with the larger ones thrilled me a lot. I immediately called my brother Danilo, I told him about the idea and he proposed to me to introduce Sustainable Development Goals in the album. The idea was clear. I just had to start working and figure out how to organize everything. It took me a few days but I decided to write a clear outline of what the project would be. 
View this post on Instagram

Not all superheroes wear masks, we can change things together.

A post shared by KAWAR (@kawarproducer) on Nov 20, 2018 at 10:49pm PST

What were the steps you took to secure artists and partners for the project? 
I have to be honest, I initially underestimated this project. I didn't think we could get to what we have achieved this year. I started contacting some of the emerging producers I knew. Most of them refused simply because they were looking for visibility and earnings that they couldn't get with the project at that time. I personally excluded those who told me they were in music for the money or other personal gains. What mattered most was finding people who were interested in participating for charity and not just their careers. Having found the first emerging ones with great difficulty, I decided to contact more established producers. With great amazement, most of them accepted. I was lucky enough to find people who were very humble and had the same mentality as me.
View this post on Instagram

We are proud to share with you the official artwork of United, a huge thanks to @_akral_ who worked on it for charity â–¡ Save the date, 10th December â–¡

A post shared by United (@musicartistsfortheplanet) on Dec 5, 2018 at 10:48am PST

At this point I was really happy with the progress I had made, but also very scared. The project was getting bigger and bigger which meant more and more responsibility. Responsibilities that fell entirely on me because I was and I am currently the only organizer of United. At the beginning of September, I decided to give it my all. I couldn't disappoint the producers who had so willingly decided to take part in the project. I started looking for partners and asking around for graphic designers who were willing to help me with that aspect of the project. The result? I found two very good guys: Alex Giansanti, better known as Akral, and Valerio Romano, who took care of the artwork of United and the logo respectively. There were many partners who dedicated themselves to the promotion of the album. We were so happy to have We Rave You, Encore Agency, Sativ Records, EDM Machine, Highjackers Agency, and The QR Network partner with us for the promotion of the album!
Bringing together so many people for this project couldn't have been an easy feat. What were some of the challenges you faced when trying to get everything ready for launch? 
There were so many difficulties and moments of discouragement. After months of work, many producers retired for personal reasons or simply because of lack of interest, leaving "holes" that I had to fill promptly. It was very difficult to manage 26 artists but the ones who stuck around are true golden boys with a big hearts and a great desire to do good. These people who I've worked with on United have become almost a second family to me. We lived through all the phases of United together and they all contributed to its realization. They managed to lighten the weight I had on me. 

The hardest thing was trying not to give anyone an advantage. The first problems arose when I started thinking about the order of the tracks in the album, the tracks to be used in the promotional videos and all those processes in which the artists were involved. There have been difficult months, but I have been fortunate enough to find people who were very helpful. The moment when I was most worried was a few days before the release of the album. There was a series of delays because we applied for distribution on digital stores too late. We risked releasing the album in mid-January instead of 10 December and therefor ruining six months of work. I had also neglected to collect the proper legal paperwork from the 26 artists to distribute their music.
I was dreading the moment when I inform the producers of this negligence of mine that risked making their work useless. Luckily we were able to avoid this because I had two great friends by my side: a United artist by the name of RMCM and Kelly. Kelly is an employee of Routenote which is the distributor we chose to put the album out on digital stores. Luckily in half a day, thanks to Kelly I was able to get all the permissions and release the album on time. We exchanged over 40 emails with questions and answers to get the album out in time and she was so helpful and patient throughout the whole thing. I can't thank her enough for essentially saving the United album.
View this post on Instagram

A post shared by United (@musicartistsfortheplanet) on Jan 15, 2019 at 6:15am PST

How will you improve upon your efforts in 2018 as you begin working on the 2019 edition?
I have a lot of new ideas for United 2019 to make the project more interesting. I was so excited when many of the artists who released with us last year are looking forward to participating again this year! My goal is to always involve different artists and so I will always make room for them on the album whether it be through a track or official remix pack. Many producers who have heard about the initiative or who could not participate in the last edition have asked me to participate this year as well so already this album is looking to be even bigger than the first.

Beyond the producers, I've been contacted also by graphic designers, video makers and translators who would like to take part in the project as well. I would also like to reconfirm all the partners of the previous edition who did a fantastic job and work to add even more agencies and firms into the mix. Applications to participate in United in any capacity will be available starting in February through our Facebook page. Soon, I'll also be sending in an application for the Global SDG Awards. Let's keep our fingers crossed!

Please go and consider donating to United by purchasing the album! You can follow them on Instagram, Facebook, Soundcloud, or check out their website. You can also check out our interviews with other United artists like Foxa, High 'n' Rich, and TNO. 

A special thanks to Gabriele for taking the time to answer our questions and inviting us to partner with United! Follow him using the links below!

INSTAGRAM FACEBOOK SOUNDCLOUD 

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Chris W. Lao

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