United is a charity album series run by Gabriele Mirabile, also known as KAWAR. This past year, he brought 26 artists together for a 17 track multi-genre album which is available now. Some of the artists that appear on the album include past interviewees Foxa, High 'n' Rich, and TNO. Other names include 98.20.11, MorganJ, Faderx, Magnus, RMCM, Boothed, and Rudedeejay.
Tell us about yourself and what you've done leading up to the United Project.
I'm a twenty year old Italian producer, my real name is Gabriele but I'm better known in the scene as KAWAR. My goal has always been to help others by trying to bring some innovation to the music industry. I started producing when I was only twelve years old. What I remember most from the beginning is that no one was willing to help me. Many people preferred to criticize me or even offend just because I was new. I decided that I would become that helpful figure to others whenever I got more experience. I started with groups dedicated to emerging producers and tried to give them the possibilities I didn't have. In August 2018, I expanded the target of my mission to the people who need it most. I decided to start United, the idea was to connect emerging producers with established producers in the scene for the composition of an album and then donating all proceeds to UNICEF.
Where did you come up with the idea to release a charity album?
What were the steps you took to secure artists and partners for the project?
I have to be honest, I initially underestimated this project. I didn't think we could get to what we have achieved this year. I started contacting some of the emerging producers I knew. Most of them refused simply because they were looking for visibility and earnings that they couldn't get with the project at that time. I personally excluded those who told me they were in music for the money or other personal gains. What mattered most was finding people who were interested in participating for charity and not just their careers. Having found the first emerging ones with great difficulty, I decided to contact more established producers. With great amazement, most of them accepted. I was lucky enough to find people who were very humble and had the same mentality as me.
Bringing together so many people for this project couldn't have been an easy feat. What were some of the challenges you faced when trying to get everything ready for launch?
There were so many difficulties and moments of discouragement. After months of work, many producers retired for personal reasons or simply because of lack of interest, leaving "holes" that I had to fill promptly. It was very difficult to manage 26 artists but the ones who stuck around are true golden boys with a big hearts and a great desire to do good. These people who I've worked with on United have become almost a second family to me. We lived through all the phases of United together and they all contributed to its realization. They managed to lighten the weight I had on me.
The hardest thing was trying not to give anyone an advantage. The first problems arose when I started thinking about the order of the tracks in the album, the tracks to be used in the promotional videos and all those processes in which the artists were involved. There have been difficult months, but I have been fortunate enough to find people who were very helpful. The moment when I was most worried was a few days before the release of the album. There was a series of delays because we applied for distribution on digital stores too late. We risked releasing the album in mid-January instead of 10 December and therefor ruining six months of work. I had also neglected to collect the proper legal paperwork from the 26 artists to distribute their music.
How will you improve upon your efforts in 2018 as you begin working on the 2019 edition?
I have a lot of new ideas for United 2019 to make the project more interesting. I was so excited when many of the artists who released with us last year are looking forward to participating again this year! My goal is to always involve different artists and so I will always make room for them on the album whether it be through a track or official remix pack. Many producers who have heard about the initiative or who could not participate in the last edition have asked me to participate this year as well so already this album is looking to be even bigger than the first.
Beyond the producers, I've been contacted also by graphic designers, video makers and translators who would like to take part in the project as well. I would also like to reconfirm all the partners of the previous edition who did a fantastic job and work to add even more agencies and firms into the mix. Applications to participate in United in any capacity will be available starting in February through our Facebook page. Soon, I'll also be sending in an application for the Global SDG Awards. Let's keep our fingers crossed!
Please go and consider donating to United by purchasing the album! You can follow them on Instagram, Facebook, Soundcloud, or check out their website. You can also check out our interviews with other United artists like Foxa, High 'n' Rich, and TNO.
A special thanks to Gabriele for taking the time to answer our questions and inviting us to partner with United! Follow him using the links below!
Chris W. Lao
Writer, DJ, and Student.
High 'n' Rich
Luane de Lima
DJ Natalia Moon