Gustaf Bjornberg is a 17 year old Swedish producer who has been supported by an ever-growing list consisting Yves V, Jaxx & Vegas, Qulinez, and Henrik B to name just a few. His upcoming track was just recently premiered on Blasterjaxx's show, Maxximize on Air. You can give it a listen below!
How did it all start for you?
I was introduced to dance music from an early age but it was listening to songs from the Swedish House Mafia that really inspired me to get into production. I was a fan of theirs ever since hearing “One†and when they released “Greyhound,†that’s when I thought to myself, “This is what I want to do.†When I saw on Swedish TV that the group was splitting up, I was devastated so you can just imagine all the joy I felt when they came back together at Ultra! I’m so excited that they reunited and I can’t wait for their new tracks to start coming out! How did you choose which DAW you would use? I didn’t have to give it a lot of thought since I am a Mac user; Logic was just the natural move for me. I’ve really been enjoying it so far so I can’t see myself switching to any other DAW at this point. What is the hardest part about making one of your tracks? I think the hardest part about making a track is my workflow. I end up starting a whole bunch of new tracks before I finish the ones I’ve been working on and it makes everything sort of messy. It’s not the most ideal process, but that’s just how I like it! You've made quite a few different styles of music. Which have been the easiest to produce and which have been your favorite? Yeah, I’m currently working on everything from big room to pop right now and I can't really say I have a favorite because they’re completely different genres. I really enjoy all of them so it’s hard to choose just one. I get my inspiration from listening to a lot of different genres which might explain why I try my hand at so many different genres. One day I could be listening to Disco and Funk and then the next day I could be going hard with some Bass House; I just go wherever the music takes me! You have a track out, “Ghost of Us,†with Nathan Brumley, a vocalist that has been featured on so many tracks on Soundcloud. What was it like to work with him? For that track, we had the whole instrumental done but we felt like something was missing something in the break so D0Z3R, one of the producers on the track, decided to hit Nathan up. Nathan basically started writing around our instrumentals and he gave us his acapella. All that was left to do was to make some small edits to make everything blend in together better. I can’t say much else since I wasn’t the one to reach out to him initially although we did have a quick chat whenever the track came out and I can say he’s a super nice guy! How was Dancefair? It was really awesome! I’ve been two times so far and I’ll be going to ADE in October! I think that Dancefair and similar events are a great opportunity for producers to really interact with other DJs. It's a fantastic way to show your demos to labels in person and get instant feedback rather than sending them online and waiting for weeks for a response if you even get one at all. They will tell you a lot more on how you can eventually get that release so it’s a great tool for producers if you’re able to make the trip. Of course, you can also attend the many masterclasses they have where you can learn a lot on how to take your production to the next level. It’s overall a great, positive atmosphere where you can go to connect and grow in this industry.
Eventually, we became more focused on the network rather than the mixes. We haven't released a mix since December 2016 and I’ve since started my own monthly show called Jackpot Radio. I think it would be hard to do both but I’m open to bringing back Lucid Mixes in the future!
What's the hardest part about running the Network? Time, time, and time. All our team goes to school and Samuel, WOXX, who is our very talented designer, and myself also produce our own music so we can’t spend as much time on Lucid as we would like. What do you look for when you receive a demo? What's hot? What's not? We just try to release music that we think is cool regardless of what genre it is. We do mostly put out stuff at 128 BPM but if we get sent something that is awesome and unique, we’ll release it! We’re not necessarily focused on releasing what’s “hot†at the time, we just want to release what we like and help other producers get heard!
What has been your proudest moment so far and where do you hope to go next?
Well I would say getting played by Blasterjaxx was spectacular since I've looked up to them for a very long time now so that made it extra special! I was lucky enough to meet them Dancefair which was a surreal experience as well. In the coming months, I hope to have gained as much support as possible from other big DJs and have my music played everywhere! Hopefully you’ll be seeing some more label releases as well! I have a really good feeling about 2018! A big thank you to Gustaf Bjornberg for taking the time to answer our questions! To stay up to date on his many upcoming releases, go check out his social media pages as well as the Lucid Network! Check out some other interviews below!
Chris W. LaoDJ, Writer, and Student
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