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Festival Music Label Statistics

8/19/2020

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Today we're going to break down some of the most important metrics for a label including streaming data and social media reach. The goal of sharing this information is to help artists best decide where to sign their tracks in 2020. 

Different Records (DFFRNTRCRDS)

Established: 2015
Owner: Jared Moreno 
Location: Spain
Spotify Average for Last 10 Releases: 6,632 
Instagram Followers: 10,704 (0.4% Growth Over 30 Days)
Average IG Likes: 121.05
Average IG Comments: 5.70
SoundCloud Followers: 6,091
SoundCloud Average for Last 10 Releases: 370
YouTube Subscribers: 1,930
YouTube Average Views for last 10 Releases: 74
Facebook Likes: 827
Genres: Bass House, Electro Groove, “STMPD Style,” House, Future House, Pop, Future Bass, Midtempo, Hardstyle. 
Summary: Different Records seems to be a very open-minded label which gives new talents an accessible label to release their tracks and achieve some decent exposure. While I’ve heard a few complaints about poor communication, it’s nothing that raises a red flag for me. The technical merits of their releases is a bit of a mixed bag, the label seems more focused on the track’s ideas which is sort of the pop-approach to music and caters to a more mainstream audience rather than EDM-purists. One thing to note about their social media strategy is that there is very little emphasis on Facebook as they have not updated it in two months as of this writing. 

INSTAGRAM | SPOTIFY | SOUNDCLOUD | FACEBOOK | YOUTUBE

Generation Smash

Established: 2018
Owner: Dimitri Vegas & Like Mike
Location: Belgium
Spotify Average for Last 10 Releases: 14,945
Instagram Followers: 4,848 (3.99% Growth Over 30 Days)
Average IG Likes: 101.50
Average IG Comments: 5.05
SoundCloud Followers: 136,000
SoundCloud Average for Last 10 Releases: 1,211
YouTube Subscribers: 276,000
YouTube Average for Last 10 Releases: 3,940
FaceBook Likes: 1,253
Genres: Everything
Summary: From the outside, Generation Smash seems like a pretty fair label to try and sign a track. They accept a wide variety of genres and are always debuting new faces. It’s difficult to say which sort of track would be more likely to sign there, but it never hurts to shoot your shot to try and get on the talent imprint of Dimitri Vegas & Like Mike.

​INSTAGRAM  | FACEBOOK

Glow Records

Established: 2018
Owner: ElectroDanceMixes
Location: Norway/Germany
Spotify Average for Last 10 Releases: 21,212
Instagram Followers: 1,617
Average IG Likes: 263
Average IG Comments: 14
SoundCloud Followers: 9,999
SoundCloud Average for Last 10 Releases: 3,818
YouTube Subscribers: 1,410,000
YouTube Average for Last 10 Releases: 4,300
FaceBook Likes: 973
Genres: Progressive House, Big Room
Summary: Under the massive YouTube channel, ElectroDanceMixes, Glow Records has been primed for success since its launch two years ago. With a fair demo review system, progressive producers have a decent shot of getting on the label if their track is up the standards of the A&R. The label pushes the releases across all platforms with a good rate of engagement. Their focus seems to be on small and medium-sized talents and giving them good exposure to a niche and mainstream audience. 

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Halla Recordings

Owner: Winning Team
Location: Finland
Spotify Average for Last 10 Releases: 41,011* (Largely skewed by Crito & Janger - Chili which netted 253k+ streams. Without it, the average would be closer to 16,000 per release)
Instagram Followers: 169
Average IG Likes: 25
Average IG Comments: 2
SoundCloud Followers: 37
SoundCloud Average for Last 10 Releases: 334
YouTube Subscribers: 10
YouTube Average for Last 10 Releases: 26
FaceBook Likes: 110
Genres: Progressive House, Big Room
Summary: While the numbers might not seem all too big save for the Spotify performance, Halla Recordings has the potential to become a major player in the festival music scene if they continue signing talents like TBR and merge their roster of artists with others making moves on the scene. Right now, Winning Team is pushing forward with some insane tracks like their latest official cover for "You Give Love A Bad Name" and tracks of this quality could give the label some serious exposure. 

INSTAGRAM  | SOUNDCLOUD | FACEBOOK | YOUTUBE 

Intensity Recordings

Established: May 29, 2020
Owner: Christopher Lao 
Location: United States
Spotify Average for Last 10 Releases: 12,718
Instagram Followers: 1,164 (24.2% Growth Over 30 Days)
Average IG Likes: 262.55
Average IG Comments: 28.95
SoundCloud Followers: 602
SoundCloud Average for Last 10 Releases: 1,432
YouTube Subscribers: 401
YouTube Average for Last 10 Releases: 311 (7,568 Average Reach on Re-Uploads)
FaceBook Likes: 605
Genres: Big Room, Electro House, Bass House, Electro Groove, Future House
Summary: Intensity Records is a fairly closed off label which focuses on big room and big room adjacent releases. The methodology for track selection is geared towards what could be played on festival stages and enjoyed by fans who like that genre. The label looks for fairly specific styles but the emphasis is very much on the artist’s signature sound. The producers signed to the label all have a very distinct sound and history in the underground scene which the label seeks to amplify. Despite some recent controversy surrounding the closed-circle approach, the owner and A&R actively seek out and promote new talents based on their production skill, work ethic, personal mindset, and industry outlook. 
​

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Maxximize Records

Established: 2015
Owner: Blasterjaxx
Location: Netherlands
Spotify Average for Last 10 Releases: 26,588
Instagram Followers: 122,918 (-0.13% Decline Over 30 Days)
Average IG Likes: 898.20
Average IG Comments: 30.70
SoundCloud Followers: 52,300
SoundCloud Average for Last 10 Releases: 13,832
YouTube Subscribers: 27,500,000* (Uploads Appear on Spinnin’ Records’ Channel)
YouTube Average for Last 10 Releases: 131,200
FaceBook Likes: 39,723
Genres: Big Room, Psy-trance, Electro Groove, Tribal
Summary: Once an iconic staple for Big Room, Maxximize seems to not be able to quite get its footing in the 2020 landscape. The sound in their recent releases varies largely leading to a less cohesive discography and “Maxximize Sound” compared to other labels which have found their identity. This lack of focus has also caused a dip in streams and social media engagement but nevertheless, many artists covet the fact that their release on Maxximize will appear on the main Spinnin’ Records YouTube channel. 

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD 

Nik Cooper Music

Established: 2010
Owner: Nik Cooper
Location: Israel
Spotify Average for Last 10 Releases: 10,945
Instagram Followers: 23,516 (0.40% Growth Over 30 Days)
Average IG Likes: 265.30
Average IG Comments: 9.40
SoundCloud Followers: 49,100
SoundCloud Average for Last 10 Releases: 2,514
YouTube Subscribers: 881,000
YouTube Average for Last 10 Releases: 14,350
FaceBook Likes: 112,233
Genres: Big Room, Progressive House, Psy-Trance, Future Bounce, Melbourne Bounce
Summary: With his iconic monocle and pipe, Nik Cooper is an easily recognizeable brand for anyone who has used YouTube to find new music in the past decade. Fostering a group of talented artists like Dirty Palm, WYKO, Deakin XD, and FABV to name a few, the label side of his operation has been a growing force in the past few years. Unfortunately there have been some growing pains as with many labels and entities who gained massive followings prior to the changes in organic reach on YouTube, Facebook, and Instagram which has led to decreased engagement across platforms. However a recent expansion of the team looks to bring a strong second wind to the curator/label. The demo system has also recently been under fire for being too closed off, there is some truth as in order to send a demo, you must be in contact with one of the A&R. The biggest draw to signing with the label is certainly the slot on the YouTube channel, however his Spotify lists are steadily growing and are providing a healthy amount of weekly streams. ​

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Rave Culture

Established: 2018
Owner: W&W
Location: Netherlands 
Spotify Average for Last 10 Releases: 106,927
Instagram Followers: 152,156 (5.34% Growth Over 30 Days)
Average IG Likes: 4389.80
Average IG Comments: 233.30
SoundCloud Followers: 103,000
SoundCloud Average for Last 10 Releases: 14,866
YouTube Subscribers: 53,300
YouTube Average for Last 10 Releases: 117,500
FaceBook Likes: 424.173
Genres: Big Room, Trance, Happy Hardcore, Hardstyle, Psy-Trance.
Summary: Rave Culture needs no introduction. They’ve led the charge in the big room and festival music resurgence in 2019-2020 after finally opening their doors to more artists. Their success comes from their legendary status among the big room community aided by extremely effective advertising campaigns which push their social media pages, YouTube releases, and Spotify playlists to a receptive audience. They are a shining example of how to run a festival music label and have breathed new life into the industry. 

INSTAGRAM |  FACEBOOK | SOUNDCLOUD | YOUTUBE

Revealed Recordings (Main)

Established: 2010
Owner: Hardwell
Location: Netherlands
Spotify Average for Last 10 Releases: 217,609
Instagram Followers: 877,425 (1.02% Growth Over 30 Days)
Average IG Likes: 2808.05
Average IG Comments: 29.05
SoundCloud Followers: 455,000
SoundCloud Average for Last 10 Releases: 6,568
YouTube Subscribers: 1,520,000
YouTube Average for Last 10 Releases: 25,130
FaceBook Likes: 1,099,218
Genres: Big Room, Progressive House, Future House, Electro Groove, Hardstyle, Psy-Trance. 
Summary: As far as artists are concerned, Revealed Recordings main label is very exclusive and difficult to sign without knowing the management or their regular artists. The label shows clear preference to pushing their Friday releases to hundreds of thousands of streams while apparently being content to let the Wednesday releases sort of grow on their own despite featuring many beloved names. ​

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Revealed Radar

Established: Jan 3, 2020* (Previously known as Revealed.DJ and Revealed Community)
Owner: Hardwell
Location: Netherlands
Spotify Average for Last 10 Releases: 8,239
Instagram Followers: 16,124 (1.34% Growth Over 30 Days)
Average IG Likes: 419.15
Average IG Comments: 19.55
SoundCloud Followers: 455,000
SoundCloud Average for Last 10 Releases: 1,040
YouTube Subscribers: N/A (Subscribers set to Private)
YouTube Average for Last 10 Releases: 1,112
FaceBook Likes: 101
Genres: Electro Groove, Future House, Bass House, Progressive House, Big Room.
Summary: It’s nearly impossible to tell which tracks will or won’t be signed onto Revealed Radar. After talking with many artists and hearing what they have accepted and rejected, it’s difficult for me to find any rhyme or reason to what gets signed. Genre, previous releases on the label, other notable label releases don’t seem to have any bearing on what they accept. The only noticeable trends is that they have a preference to progressive house and more modern house genres like bass house, electro groove, and future house.

INSTAGRAM | SPOTIFY | FACEBOOK | YOUTUBE

Smash the House

Established: 2010
Owner: Dimitri Vegas & Like Mike
Location: Belgium
Spotify Average for Last 10 Releases: 198,166
Instagram Followers: 136,314 (0.36% Growth Over 30 Days)
Average IG Likes: 1,913.55
Average IG Comments: 27.75
SoundCloud Followers: 136,000
SoundCloud Average for Last 10 Releases: 6,485
YouTube Subscribers: 276,000
YouTube Average for Last 10 Releases: 18,710
Facebook Likes: 284,363
Genres: Everything
Summary: Similarly to Revealed Main, Rave Culture, and Maxximize, your chances of getting on Smash the House is pretty slim in 2020. However if you do, they have some of the best Spotify promotion for festival music. 

INSTAGRAM | FACEBOOK | SOUNDCLOUD | YOUTUBE

Underground Label Addendum 

These averages were taken on September 1, 2020

Quartzo Records

Established: 2014
Owner: Dopers/Pedro
Location: Brazil
Spotify Average for Last 10 Releases: 3,149
Instagram Followers: 3901 (0.13% Decline Over 30 Days
Average IG Likes: 122.35
Average IG Comments: 4.85
SoundCloud Followers: 201,000
SoundCloud Average for Last 10 Releases: 16,280
YouTube Subscribers: 8,300
YouTube Average Views for last 10 Releases: 1,062
Facebook Likes: 10,941
Genres: Big Room, Progressive House, Festival Music
Summary: Once a staple of the underground big room movement, hosting artists such as SaberZ, R3SPAWN, Declain, Steven Vegas, AXMO, OUTRAGE, TBR, GMAXX, Krimsonn, MountBlaq, STVW, and Marnage, Quartzo never quite made the full transition once EDM fans migrated from Soundcloud to Spotify. While their SoundCloud remains their best-performing platforms, many artists are looking for bigger numbers on Spotify which has left Quartzo in a bit of limbo in 2020. This year they’ve put out some decent tracks from WYKO, EMKR, and Jasted, but overall they haven’t reclaimed the throne they once had in the underground.

​INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

BLVCKBØX Records

Established: February 20, 2020
Owner: Hazen, Nakka (BR) and Dopers
Location: Brazil
Spotify Average for Last 10 Releases: 1,088
Instagram Followers: 1,005
Average IG Likes: 67
Average IG Comments: 1
SoundCloud Followers: 42,000
SoundCloud Average for Last 10 Releases: 6446
YouTube Subscribers: 8,300 (Uploads on Quartzo’s main channel)
YouTube Average Views for last 10 Releases: 701
Facebook Likes: 139
Genres: Big Room, Electro House, Progressive House
Summary: Born as a sub-label of Quartzo, BLVCKBØX has essentially filled the slot left its parent label as it has shifted towards less frequent releases. While the quality can be hit or miss, their heart seems to be in the right place and is a decent platform for new festival talents to have their music heard by other producers and underground big room fans.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD

FeelQ Recordings

Established: 2016
Owners: AJORIES, SNI, PLUSPLAY
Location: India
Spotify Average for Last 10 Releases: 4,616
Instagram Followers: 2,473 (6.46% Growth Over 30 Days)
Average IG Likes: 227.20
Average IG Comments: 34.85
SoundCloud Followers: 7,695
SoundCloud Average for Last 10 Releases: 1,043
YouTube Subscribers: 1,040
YouTube Average Views for last 10 Releases: (N/A - Channel Missing Recent Uploads)
Facebook Likes: 3,824
Genres: Progressive House, Electro House, Future House
Summary: Once a staple of the underground bigroom movement, fostering new talents such as Krexxton, Ranqz, Jaybox, BonRen, and Gaspar, the label has moved in a more mainstream direction to try and attract a larger fanbase beyond their current one. To this end, they’ve continued to do a good job of shining light on up-and-coming producers with well-written press releases and decent promotion on Spotify. While it still seems they’re in a bit of a transitional phase as they move away from big room, their future seems bright for those looking for a home for their more experimental house tracks.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Madox Records

Established: 2017
Owner: Stephan Tosh
Location: Germany
Spotify Average for Last 10 Releases: 39,738
Instagram Followers: 1,238 (2.23% Growth Over 30 Days)
Average IG Likes: 169.85
Average IG Comments: 6.40
SoundCloud Followers: 5,329
SoundCloud Average for Last 10 Releases: 8,753
YouTube Subscribers: 331
YouTube Average Views for last 10 Releases: 411
Facebook Likes: 1,250
Genres: Dark Progressive, Big Room, Electro House
Summary: Madox Records has always been an ambitious label, creating sublabels like Madox Network and the now defunct label from TBR, Crosstime Recordings. In 2020, they’ve really stepped up their game in terms of Spotify numbers and artwork quality and projecting a competent face to the world. By slowing down on releases, they’ve done a good job of making sure each release gets a fair shot and have had two releases close or past 100k on Spotify this year. Soundwise, they’ve always been known for consistently pushing dark progressive tracks and has created a solid family of producers around the label which they frequently bring together for EPs and collaborations. 

*Note - We did not include the 4 tracks from the Madox Family EP in the averages as it has only been out for 3 days as of this writing.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD

Seal Network

Established: 2014
Owner: Marvin
Location: Germany
Spotify Average for Last 10 Releases: 17,405
Instagram Followers: 381 (8.86% Growth Over 30 Days)
Average IG Likes: 50.45
Average IG Comments: 19.35
SoundCloud Followers: 48,000
SoundCloud Average for Last 10 Releases: 2,936
YouTube Subscribers: N/A
YouTube Average Views for last 10 Releases: N/A
Facebook Likes: 113
Genres: Highly diverse.
Summary: Once home to the likes of Krimsonn, Pessto, Sheezan, Div Eadie, and NAEMS, the Seal Team has shown that they know how to pick the next wave of talent. Nowadays, they’ve shifted to a more open-ended approach and releases stuff of all genres and pushes it through their promotional network for effective results on streaming platforms. The lack of a dedicated YouTube channel should raise a few alarms, but the consistent growth on their new Instagram channel is proof that those streaming numbers are equating to new real fans to reach in 2020.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD

House District Records

Established: 2019
Owner: Azetune
Location: Spain
Spotify Average for Last 10 Releases: 2,811
Instagram Followers: 666
Average IG Likes: 83
Average IG Comments: 22
SoundCloud Followers: 337
SoundCloud Average for Last 10 Releases: 461
YouTube Subscribers: 247
YouTube Average Views for last 10 Releases: 169
Facebook Likes: 150
Genres: Big Room, Big Room Trance
Summary: In this article we’ve talked a lot about the migration from Soundcloud to Spotify and how it thinned the herd a bit as far as big room labels are concerned. One of the new ones to rise up has been House District Records. Their releases have been supported by the likes of Maurice West and they work to create a welcoming atmosphere to new big room talents. Where this takes a hit though is on quality as many of their tracks are hit or miss, usually attributed to the artists not evolving their own signature sound which differentiates them from other big room talents. There’s two trains of thought here: one is that it’s good that they’re making an effort to put out tracks from newcomers and watch the organic response, but the second is that the artists might not be motivated to improve their craft since they now have a stable home for their releases. 

*In order to reach 10 of the most recent releases from the label for the stream averages, we used the top 3 performing tracks from the Azetune & Friends Festival EP on Spotify to add into this calculation.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Spur Records

Established: October 2018
Owner: Bullistik
Location: United States
Spotify Average for Last 10 Releases: 6,108
Instagram Followers: 4,211
Average IG Likes: 60.40
Average IG Comments: 6.50
SoundCloud Followers: 16,500
SoundCloud Average for Last 10 Releases: 9,171
YouTube Subscribers: 831
YouTube Average Views for last 10 Releases: 329
Facebook Likes: 1,120
Genres: Big Room, Big Room Trance, Progressive House
Summary: With decent numbers on Spotify, YouTube, SoundCloud and a willingness to look at new artists, Spur Records stands out as one of the better options for entry-level festival music producers. Their weak spots lie in their social media accounts where engagement is pretty low. But a quick scan of their streaming platforms would indicate that your music would be shown to an engaged audience who is receptive to the style they release. Overall a pretty strong imprint, especially if supplemented with a few ad dollars for social media.

*We did not include averages from the 7-track Spur Roundup EP. 
**Averages for Spur Records were taken on September 6, 2020.

INSTAGRAM | SPOTIFY | FACEBOOK | SOUNDCLOUD | YOUTUBE

Peak Hour Music
Established: 2006
Owner: Billy Corritore 
Location: United States
Spotify Average for Last 10 Releases: 2,731
Instagram Followers: 1647 (2.17% Growth Over 30 Days)
Average IG Likes: 49.95
Average IG Comments: 2.95
SoundCloud Followers: 14,500
SoundCloud Average for Last 10 Releases: 375
YouTube Subscribers: N/A
YouTube Average Views for last 10 Releases: N/A (Hasn’t uploaded in 3 years)
Facebook Likes: 13,250
Genres: Bass House, Future House, Big Room, Progressive House
Summary: There are only a few reasons to sign with this label and that is if you care about Beatport and perhaps the OG pull of the label head who seems to be connected with some established names in the industry. Don’t be fooled by his name-dropping and cameos on Peak Hour Radio, in this day and age, the numbers speak for themselves and the label has a lot to be desired in that regard. Peak Hour has dead social media accounts with little engagement, no clear Spotify strategy to serve as a bassline for its releases (included those of its owner who also sometimes doesn’t crack 1,000 streams on the platform) and even paltry SoundCloud numbers. The transition to Spotify weeded out many outdated labels and this one has struggled to stay relevant during this time. 

https://www.instagram.com/peakhourmusic/
https://soundcloud.com/peak-hour-music-official
https://www.facebook.com/PeakHourMusicOfficial

Notes:
-On Spotify, <1,000 streams will be rounded up to 1,000
-All data is captured from Wednesday, August 19, 2020
-Instagram metrics were sources from SocialBlade. 
-YouTube averages exclude non-release uploads (radio shows, vlogs, and alternative versions of the track are not counted)
-Other data was manually collected from the Spotify Desktop app, SoundCloud for Web, YouTube, and Facebook. 
-Summaries are written by Chris W. Lao 

Chris W. Lao 

Owner of The QR Network

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